KOS Project Manager

1. Position Overview

The KOS Project Manager will lead the implementation and daily management of the Infinix Key Opinion Sales (KOS) program in Goiás, Brazil. The role focuses on building partnerships with sales teams, retail channels, store owners, promoters, and store staff to encourage the continuous, independent creation and publication of Infinix content on social media. Filming, video editing, and social media operations are supporting capabilities, not primary responsibilities.

2. Key Responsibilities

2.1 KOS Program Management & Execution (30%)

• Manage daily operations, execution, and performance of the KOS program in Goiás.
• Develop weekly and monthly plans aligned with regional objectives, defining KPIs such as participating stores, content output, engagement, and incentive performance.
• Maintain a database of participating stores and KOS members, tracking coverage, active stores, and publications.
• Implement and monitor KOS incentive policies (content rewards, store incentives, paid promotion support).
• Prepare weekly and monthly reports, identifying challenges and proposing improvements.

2.2 Sales Collaboration & Store Visits (30%)

• Work closely with local sales teams, regional managers, and channel partners to expand KOS coverage at retail level.
• Conduct regular store visits with the sales team to engage store owners and promoters and drive participation.
• Identify challenges in content creation, account management, and campaign execution, offering practical solutions.
• Help stores build independent content habits and support launches and offline campaigns through retail social channels.

2.3 Store Content Enablement & Engagement (20%)

• Train store owners and promoters on product selling points, content ideas, filming techniques, and publishing guidelines.
• Share official materials, reference videos, scripts, and best practices to lower barriers to content creation.
• Manage daily engagement via WhatsApp groups, answering questions and reminding participants of content tasks.
• Develop high-performing KOS members and benchmark stores through case studies, recognition, and incentives.

2.4 Data Tracking & Performance Optimization (10%)

• Update store account information, content links, publication volume, and performance data weekly.
• Monitor active participants, content output, publishing frequency, views, engagement, and growth trends.
• Coordinate paid promotion for high-quality content and track results.
• Assess, with the sales team, KOS impact on in-store inquiries and sales conversion.

2.5 Content Creation & Social Media Support (10%)

• Provide basic filming, short-form editing, and content optimization support when needed, including for launches and events.
• Offer publishing guidance for Instagram and TikTok.
• Not responsible for daily management of store accounts, long-term content production, or publishing on behalf of stores.

3. Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or related field preferred.
• 3+ years in marketing, channel operations, retail project management, Trade Marketing, or community engagement.
• Experience in Brazilian retail, consumer electronics, smartphones, or FMCG highly preferred.
• Strong knowledge of the local retail ecosystem and ability to work with sales teams, distributors, store owners, and promoters.
• Familiarity with Instagram, TikTok, and WhatsApp.
• Fluent Portuguese; English is a plus.
• Availability for regional store visits and short trips.

4. Key Performance Indicators (KPIs)

• KOS Coverage: participating stores and members.
• KOS Engagement: stores and individuals actively publishing weekly and monthly.
• Content Output: monthly volume, target achievement, and publishing consistency.
• Content Performance: views, engagement, and high-performing pieces.
• Execution Quality: effective store visits, data timeliness, incentive accuracy, and milestone achievement.